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Concordia Athletics Unveils New Logos

at Annual Welcome Party on August 26

Article written by on Aug. 26, 2014

The Concordia University Texas Department of Athletics unveiled its new brand identity and logos, including new primary athletics logos and wordmark, on Tuesday, August 26 at the University's annual back-to-school "Welcome Party".

The updated visual identity reflects an evolution of the current assets for Concordia Athletics to create a stronger visual representation of the department's Tornado mascot.

“Athletics is very excited about the new marks,” said Director of Athletics and Head Men's Basketball Coach Stan Bonewitz. “Our coaches love the evolution, and I believe faculty, staff, and students, especially our athletes, will love the new look and bold statement made by the new marks. This is perfect timing as we prepare to break ground on a new softball field where we can incorporate the new look into our uniforms and facilities."

The project includes new primary athletics logos, a primary wordmark, and spirit marks as well as sport-specific logos for each team and athletics department support areas. The community can expect to see the new marks appearing on campus, uniforms and in the bookstore as inventory is replaced.

The new primary logos for Concordia Athletics incorporate the existing Tornado mascot inside of a shield background. This new arrangement allows for a stronger presentation of the mascot image. In addition to the primary marks, there is a family of secondary logos that Concordia Athletics will use as part of this new redesign.

Developing the new look was a team effort that began in the summer of 2013. A University-wide focus group consisting of coaches, and members of the University's communication and facilities teams contributed to the process of creating the new visual identity for Concordia Athletics.

As part of the visual identity and branding redesign, the official Concordia Athletics website at was also redesigned.

Fans who attended the Welcome Party got early access to items sporting the new designs. Fans can also purchase items at the University's bookstore on the main campus.

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Last updated on Aug. 26, 2014. Contact the Web Content Owner of this page.
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