The role of marketing within a given industry or firm is critical to its sales and delivering of services. Today's marketing career focuses both on the creative aspect as well as the management of delivering the product. Receiving a BBA with a concentration in Marketing from Concordia University will provide students with both the theoretical background and the practical knowledge of this discipline. Classes focus on orienting students toward careers in advertising, outside sales, and sales promotion.
For more information on the Marketing Concentration contact Dr. Kenneth Zawilinski, Director of the Marketing Concentration at firstname.lastname@example.org or by calling 512.313.5305.
From the courses listed below 15 semester hours must be taken during the Junior and Senior year to complete the Marketing Track
BADM 3352 Integrated Marketing Communication
Plus select four additional courses from the list below:
BADM 3351 Selling and Sales Management
BADM 3353 Consumer Behavior
BADM 4350 International Marketing
BADM 4351 Advertising Management
BADM 4352 Internship in Marketing
BADM 4353 Marketing Management and Strategy