Build a Strong Business Foundation in Austin, Texas
The Bachelor of Business Administration (BBA) at Concordia University Texas prepares students with the knowledge, skills, and ethical grounding needed to lead in today’s business environment. Rooted in core business disciplines, the program emphasizes critical thinking, communication, and responsible decision-making.
Students gain a broad understanding of how organizations operate while developing practical, career-ready skills they can apply across industries and roles. Graduates are prepared to adapt, innovate, and lead with integrity in a changing global economy.
What You’ll Learn in the BBA Program
BBA students build a comprehensive business skill set, including:
- Accounting, finance, and economic principles
- Marketing, management, and organizational leadership
- Data-informed decision-making and problem-solving
- Professional communication and teamwork
- Ethical leadership and responsible business practices
Coursework emphasizes applied learning, helping students connect theory to real-world business challenges and career pathways.
Curriculum Overview: Bachelor of Business Administration
The BBA curriculum combines a strong core of business coursework with upper-level study in a selected concentration. This structure ensures students graduate with both a broad business foundation and focused expertise aligned to career goals.
Core Business Curriculum Highlights
All BBA students complete a shared set of core courses designed to build essential business knowledge and professional skills. Sample areas of study include:
- Accounting and Finance – Financial reporting, budgeting, and decision-making
- Marketing Principles – Branding, promotion, and customer engagement
- Management and Organizational Behavior – Leadership, teamwork, and organizational dynamics
- Business Analytics – Using data to inform business decisions
- Business Ethics and Strategy – Ethical leadership and long-term planning
Course titles and offerings may vary by catalog year. Students should consult the academic catalog and work with their academic advisor to confirm current course requirements.
Degree Structure
Students complete:
- Core business courses covering key functional areas
- One primary concentration aligned with career interests
- Optional micro-concentrations to further customize their degree
Customize Your BBA Degree in Austin, Texas
Your Bachelor of Business Administration at Concordia University Texas is designed to be flexible and personal. Choose a concentration that aligns with your interests and career goals, and customize your path with optional focus areas that deepen your skills and prepare you for leadership across industries.
Career Preparation with Purpose
The BBA program prepares students for a wide range of careers in business, nonprofit organizations, and government settings. Graduates develop transferable skills that support roles in management, marketing, finance, operations, and leadership.
Equally important, Concordia University Texas emphasizes ethical leadership and values-based decision-making. Students are encouraged to consider the impact of business decisions on organizations, communities, and society.
Why Study Business at Concordia University Texas in Austin
Students benefit from a personalized, teaching-focused business education in a Christ-centered learning environment that supports both academic and professional growth.
- Career-focused curriculum grounded in real-world application
- Ethical leadership development informed by Christian values
- Small class sizes with individualized faculty support
- Opportunities to engage with Austin’s diverse and growing economy
Ready to shape your future in business?
Explore how the Bachelor of Business Administration at Concordia University Texas can help you build skills, discover your path, and lead with confidence and integrity.
Frequently Asked Questions: Bachelor of Business Administration
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What can you do with a Bachelor of Business Administration?
Graduates pursue careers across a wide range of industries, including business, nonprofit organizations, government, and entrepreneurial ventures. The BBA prepares students for roles that require leadership, problem-solving, and business insight.
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Do students choose a concentration in the BBA program?
Yes. All BBA students select a primary concentration to develop deeper expertise in a specific area of business.
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Can students customize their BBA degree?
Yes. In addition to a primary concentration, students may choose optional micro-concentrations to further tailor their academic experience.
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Why study business in Austin at Concordia University Texas?
Concordia University Texas offers a Christ-centered learning environment in Austin, Texas, combining personalized instruction with access to a vibrant regional business community.