BBA, Academics-Business
Unlock Your Path From Digital Native to Digital Professional
December 22, 2025
Discover how Concordia University Texas prepares you for the fastest-growing careers in digital media, marketing, and business leadership.
Shape Culture, Drive Growth, and Lead With Integrity
The digital economy has redefined how brands connect with audiences—and professionals who can bridge strategy, creativity, and ethics are in high demand. At Concordia University Texas, you’ll learn to combine storytelling, analytics, and leadership to become a confident, values-driven communicator and strategist.
Choose Your Path to Digital Influence
BA in Communication – Digital Influence & Brand Marketing Concentration
Ideal for creators, storytellers, and communicators who inspire through authentic voice and vision.
You’ll master the art and science of influence through:
Digital storytelling and multimedia content creation Brand and personal voice development Media ethics and responsible digital influence Cross-platform communication and audience engagement
Learn More: Communication ConcentrationBBA in Digital Influence & Brand Marketing
Perfect for strategic thinkers passionate about business growth, analytics, and leadership.
You’ll gain the skills to:
Develop brand strategy and market positioning Use data analytics, SEO, and AI tools to drive measurable results Manage integrated digital campaigns across multiple platforms Lead with integrity in modern business environments
Explore More: BBA ConcentrationWhy Digital Influence Matters Now
Today’s top organizations don’t just market—they build communities, tell stories, and lead conversations that shape culture and values.
Digital influence careers are projected to grow 13% through 2032, outpacing most other industries. Graduates who blend analytical expertise, creative strategy, and ethical leadership are positioned to lead this transformation.
What Sets Concordia Texas Apart in Digital Influence Degrees
Austin Advantage
Study in one of the most vibrant tech and creative capitals in the nation. Gain access to internships, networking opportunities, and partnerships with innovative companies defining the future of digital influence.
Faith-Informed Leadership
Learn to navigate the fast-moving digital world with integrity and purpose, understanding how your values can guide your influence.
Hands-On, Real-World Experience
From your first semester, you’ll develop real campaigns, professional portfolios, and measurable results that stand out to employers.
Your Career, Your Calling
Whether your dream is to:
Build a global brand strategy for Fortune 500 companies Lead content and community engagement for social enterprises Launch your own digital marketing agency or brand platform
Concordia University Texas gives you the knowledge, experience, and confidence to thrive.
Ready to Begin Your Journey?
Transform your creativity and strategic insight into a career that makes an impact.
Connect with our Admissions Team to learn more about how our Digital Influence & Brand Marketing concentrations can elevate your professional path.
Discover Your Program: