BA in Communication – Craft Stories. Build Brands. Shape Culture.
In today’s digital-first world, brands, nonprofits, creators, and companies are all competing for attention. At Concordia University Texas, the Digital Influence & Brand Marketing concentration within the Bachelor of Arts in Communication helps students break through the noise—by creating stories and strategies that matter.
Through a blend of communication theory, hands-on media production, branding and marketing insights, and ethical reflection, students will develop a deep understanding of how to shape digital identities and connect authentically with diverse audiences.
Whether you dream of becoming a content creator, social media strategist, or digital media producer, this program will equip you with the tools to lead in the digital space.
Content Creation & Storytelling
Digital Strategy & Branding
Ethics & Vocation in Digital Media
Launch your creative career at Concordia University Texas
Become a bold communicator in today’s digital media landscape.
Request InformationTop Program Benefits
Media-Focused
Learn to write, produce, and share content across top social media platforms such as Instagram, YouTube, and TikTok using digital storytelling strategies.
Career-Ready
Complete a communications internship and graduate with a polished professional portfolio that reflects your digital media expertise.
Values-Driven
Explore digital identity, faith, and ethics while creating a values-driven communication strategy.
Why Choose the Digital Influence & Brand Marketing Concentration?
Career Paths for Communication Graduates
- Career opportunities with a BA in Communication and a concentration in Digital Influence & Brand Marketing include:
- Social Media Manager or Content Strategist
- Communications or Public Relations Specialist
- Digital Marketing Associate
- Brand and Messaging Strategist
- Multimedia Storyteller or Digital Media Producer
- Graduate student in media, communication, or digital strategy
Find Your Voice. Shape the Conversation. Turn your creativity into a rewarding communication and digital media career.