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A CTX student working on his BBAA CTX student working on his BBA

Business – Digital Influence & Brand Marketing

BBA in Digital Influence & Brand Marketing – Lead Strategy. Grow Brands. Make an Impact.

Digital branding and social media are no longer optional—they're business-critical. The Bachelor of Business Administration in Digital Influence & Brand Marketing at Concordia University Texas equips students to be leaders in this space, combining foundational business knowledge with strategic marketing and digital communication expertise.

From market analysis and consumer behavior to social media strategy and visual production, this program blends creative insight with business acumen. You’ll graduate ready to lead digital initiatives, manage online brand campaigns, and build your own business with confidence.

Marketing Strategy & Analytics

 

Brand Management & Social Media 

 

Business Ethics & Leadership

 

Elevate your future in business at Concordia University Texas

Turn digital expertise into real-world leadership.

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Top Program Benefits

Students focused on work in class

Business-Focused

Learn how digital marketing and online brand strategy drive real ROI through market research, analytics, and content strategy.

In house podcast space

Career-Ready

Complete a business-focused internship and graduate with a competitive digital marketing portfolio.

Student working on projects with a purpose

Purpose-Driven

Explore how values and ethics shape leadership in marketing and branding.

Why Choose the BBA in Digital Influence & Brand Marketing?

Professional Business Training

Gain a strong foundation in finance, economics, management, and marketing with digital expertise layered in.

Professional panel discussion

Creative + Analytical Thinking

Apply both strategy and creativity in consumer behavior, social media marketing, and brand storytelling.

Collabrative work group

Austin Advantage

Located in Austin, Texas, a top tech and creative city, students gain access to internships and networking opportunities with startups, agencies, and major brands.

Local students working on campus

Ethical Leadership

Learn how to influence responsibly through a Christ-centered, values-informed lens.

Professors with focused purpose

Career Paths for BBA Graduates

Digital brand career paths with a BBA in Digital Influence & Brand Marketing include:

  • Digital Marketing Manager
  • Brand Strategist
  • Social Media Director
  • Marketing Analyst or Consultant
  • Content Marketing Specialist
  • Graduate student in business, digital marketing, or entrepreneurship
  • Entrepreneur or Influencer in Business/Commerce
Grow the Brand. Lead the Conversation. Drive the Strategy.

Make your mark in digital branding and marketing.

Apply Now Request Info