Turn Your Passion for Sports into Leadership in Austin, Texas
Behind every successful team, league, and athletic organization is strong leadership and effective management. The Bachelor of Business Administration (BBA) in Sports Administration at Concordia University Texas prepares students to manage teams, events, and organizations in the dynamic world of sports.
Developed in partnership with the Kinesiology program, this concentration blends core business education with sports-focused management, communication, and ethical leadership. Students graduate prepared to navigate the operational, legal, and organizational challenges of the sports industry.
What You’ll Learn in the Sports Administration Program
Students develop business, leadership, and communication skills tailored to sports organizations, including:
- Sports management and organizational leadership
- Sports communication and media relations
- Legal and ethical issues in sports administration
- Event operations and facility management
- Conflict resolution and negotiation in sports settings
Coursework emphasizes real-world application, preparing students to support teams and organizations with professionalism and integrity.
Curriculum Snapshot: Sports Administration in Austin, Texas
Total Credit Hours: 12
This concentration prepares students to understand how sports organizations operate at the youth, collegiate, and professional levels. Students gain practical experience in sports operations, leadership, and communication while applying ethical decision-making in competitive environments.
Sample Upper-Level Courses
(Courses may vary based on catalog year and availability.)
- Sports Administration – Overview of management principles applied to sports organizations
- Sports Communication – Study of media relations, messaging, and public engagement in sports
- Legal & Ethical Issues in Sports – Examination of governance, compliance, and ethical decision-making
- Upper-Level Sports Administration or Management Elective – Tailor coursework toward operations, leadership, or communications
Career Pathways in Sports Administration
Graduates with a BBA in Sports Administration are prepared for roles across the sports industry, including:
- Youth and community sports administration
- Collegiate athletics operations and support
- Professional sports organization administration
- Sports communication, event coordination, and team operations
This concentration also provides a strong foundation for graduate study in sports management, business, or related fields.
Why Study Sports Administration at Concordia Texas in Austin
Students benefit from a personalized business education that emphasizes ethical leadership, collaboration, and applied learning.
- Career-focused curriculum with sports-specific coursework
- Ethical decision-making grounded in a Christ-centered environment
- Small classes with faculty mentorship and hands-on learning
- Located in Austin, Texas, a hub for sports, fitness, and community athletics
Ready to lead in the world of sports?
Explore how the BBA in Sports Administration at Concordia University Texas can help you turn passion into purpose.
Frequently Asked Questions: Sports Administration in Austin, Texas
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What can you do with a BBA in Sports Administration?
Graduates pursue careers in sports administration, athletics operations, event management, sports communication, and team support roles.
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Is this program focused on business or athletics?
This concentration blends business fundamentals with sports-focused coursework, preparing students to manage organizations rather than compete as athletes.
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Does this concentration prepare students for graduate study?
Yes. The Sports Administration concentration provides a strong academic foundation for graduate study in sports management, business, or related disciplines.
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Why study sports administration in Austin at Concordia University Texas?
Concordia University Texas offers a Christ-centered learning environment in Austin, Texas, combining ethical leadership development with practical sports management education in an active regional sports community.