Create, Communicate, and Lead Brands in Austin, Texas
Marketing sits at the intersection of creativity and strategy. The Bachelor of Business Administration (BBA) in Marketing at Concordia University Texas prepares students to understand consumers, communicate value, and drive organizational growth through effective marketing strategies.
This concentration blends core business knowledge with creative and analytical marketing skills. Students graduate prepared to contribute to brand development, market research, and sales strategy while applying ethical decision-making in today’s competitive marketplace.
What You’ll Learn in the Marketing Program
Students develop creative, analytical, and strategic skills essential for modern marketing roles, including:
- Branding and brand management
- Consumer behavior and market research
- Advertising, promotions, and integrated marketing campaigns
- Professional selling and sales strategy
- Marketing analytics and performance evaluation
Coursework emphasizes real-world application, helping students translate ideas into effective marketing solutions.
Curriculum Snapshot: Marketing in Austin, Texas
Total Credit Hours: 12
This concentration prepares students to understand how products and services are positioned, promoted, and delivered in the marketplace. Students gain practical experience in marketing strategy, research, and communication that supports informed decision-making and professional growth.
Sample Upper-Level Courses
(Courses may vary based on catalog year and availability.)
- Marketing Management – Develop and implement marketing strategies aligned with organizational goals
- Consumer Behavior – Analyze how consumers make purchasing decisions and respond to marketing messages
- Marketing Research – Learn methods for gathering and analyzing data to inform marketing decisions
- Professional Selling or Advertising – Explore sales processes, promotions, and advertising strategy
Career Pathways in Marketing
Graduates with a BBA in Marketing are prepared for roles across multiple sectors, including:
- Marketing coordination and brand support
- Advertising and promotions
- Market research and consumer insights
- Sales, business development, and account management
This concentration also provides a strong foundation for graduate study in marketing, business, or communications.
Why Study Marketing at Concordia Texas in Austin
Students benefit from a personalized business education that emphasizes creativity, ethics, and applied learning.
- Career-focused business curriculum
- Ethical decision-making grounded in a Christ-centered environment
- Small classes with personalized faculty support
- Preparation for marketing and leadership roles across diverse industries
Ready to turn creativity into strategy?
Explore how the BBA in Marketing at Concordia University Texas can help you build a meaningful career shaping brands and experiences.
Frequently Asked Questions: Marketing in Austin, Texas
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What can you do with a BBA in Marketing?
Graduates pursue careers in marketing, advertising, sales, market research, and brand support roles across a wide range of industries.
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Is this program more creative or analytical?
This concentration blends both. Students develop creative marketing skills while also learning research, analytics, and strategic planning.
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Does this program prepare students for graduate study?
Yes. The Marketing concentration provides a strong academic foundation for graduate study in marketing, business, or communications-related fields.
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Why study marketing in Austin at Concordia University Texas?
Concordia University Texas offers a Christ-centered learning environment in Austin, Texas, combining ethical leadership development with practical marketing education in a growing regional economy.