Bachelor of Arts in CommunicationBachelor of Arts in Communication


What Does It Look Like To Study Communication at Concordia?

The mission of the Bachelor of Arts in Communication at Concordia University Texas is to develop:

  • Effective public speakers.
  • Versatile cross-medium writers.
  • Competent technology users.
  • Healthy relationship partners.

To meet this mission, we offer three concentrations:

  • Interpersonal Communication
  • Public Relations & Advertising
  • Visual Communication

Program Overview

We help students prepare for communication careers through hands-on learning via our practicum classes, speech contests and on-campus PR projects. The faculty help students develop eloquent and articulate messages in written, verbal and visual form while being sensitive to particular audiences, message construction and intended impact.

Curriculum Overview for a Communication Degree

We are fortunate to have small classes, so every course provides a very personal experience for our students. In addition to cultivating a strong relationship with our Communication faculty through these small classroom sizes, students feel that our unique projects and environments complement their learning experience.

All students complete a 150+ hour internship, and many students enjoy this real-world application of their coursework so much that they take on additional internships, which we welcome.

Here are some highlighted courses:

Communication Technology: The course is a survey of communication technologies and includes an exploration of the factors surrounding the adoption of new technology. The course will also challenge the student to consider the sociological impact of technology and technological determinism.

Conflict Resolution: Students develop a systematic and critical understanding of communication theory and research focused on conflict across various contexts. Students will also learn how to apply communication strategies as practical tools for the analysis, management and resolution of conflict within a broad range of complex interactions.

Integrated Marketing & Communication: This course examines all elements of promotion and integrated marketing communication. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted and used in the marketing program, and how to analyze promotion alternatives as they relate to the organization's marketing objectives and market segments served.

Interpersonal Relationships: Students investigate the communication and psychology of family dynamics, friendships and romantic partners. One goal of this course will be to understand our own relationships and seek to improve them.

Program Benefits

  • Small class sizes allow for individualized attention from professors
  • Biannual, University-wide persuasive speaking contest (Persuasion Contagion)
  • Regularly work in community to complete Service-Learning projects for classes
  • Guest speakers brought to campus to enrich courses and ensure the Communication degree is cutting-edge

Career Outcomes

  • Advertising Copywriter
  • College Admissions Counselor
  • Community Affairs Liaison
  • Community Manager
  • Customer Service Representative
  • Grant Writer
  • Hospitality Communications
  • Marketing Manager
  • Public Relations Manager
  • Social Media Manager


  • Why study Communication?

    You will develop skills that are needed for every profession, such as creating strong oral and written messages, managing your image, researching, analyzing and solving problems, and learning how to deal with others.

  • What can I specialize in as a Communication major?

    We offer concentrations in Interpersonal Communication, Public Relations and Advertising, and Visual Communication.

Meet the College of Business & Communication Faculty