What Does it Look Like to Study Communication at Concordia?

The mission of the Bachelor of Arts in Communication at Concordia University Texas is to develop:

  • Effective public speakers
  • Versatile cross-medium writers
  • Competent technology users
  • Healthy relationship partners

To meet this mission we offer three concentrations:

  1. Interpersonal Communications
  2. Public Relations & Advertising
  3. Visual Communication

Program Overview

We help students prepare for communication careers through hands-on learning via our practicum classes, speech contests and on-campus PR projects. The faculty help students develop eloquent and articulate messages in written, verbal and visual form while being sensitive to particular audiences, message construction and intended impact.

Curriculum Overview for a Communication Degree

We are fortunate to have such small classes, so every course provides a very personal experience for our students. In addition to cultivating a strong relationship with our Communication faculty through these small classroom sizes, students feel that our unique projects and environments complement their learning experience.

All students complete a 150+ hour internship. Many students enjoy this real-world application of their coursework so much, they take on additional internships, which we welcome.

Here are some highlighted courses:

Communication Technology: A survey of communication technologies. The course includes an exploration of the factors surrounding the adoption of new technology. The course will also challenge the student to consider the sociological impact of technology and technological determinism.

Conflict Resolution: Systematic and critical understanding of communication theory and research focused on conflict across various contexts. Application of communication strategies as practical tools for the analysis, management, and resolution of conflict within a broad range of complex interactions.

Integrated Marketing & Communications: This course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted and used in the marketing program, and how to analyze promotion alternatives as they relate to the organization's marketing objectives and market segments served.

Interpersonal Relationships: Investigate into the communication and psychology of family dynamics, friendships and romantic partners. One goal of this course will be to understand our own relationships and seek to improve them.

Program Benefits

  • Communication students host a biannual, university-wide persuasive speaking contest
  • Students regularly go out into the community to complete Service Learning projects for classes
  • We bring guest speakers to campus to enrich our education and ensure we are offering a cutting-edge degree

Success Stories

“Concordia was the right fit for me because of their amazing online Communication program and the flexibility it allowed. Although my classroom was a computer screen, I felt part of the CTX community through continuing interactions with other classmates and instructors. The program allowed me to finish my degree from the comfort of my home while sustaining my role as a working mother. Concordia's online Communication program cultivated my skills and broadened my scope of knowledge which, in turn, gave me the confidence to tackle the job market knowing I had been trained by the very best in the Communication field.”
- Lisa Davis, Class of 2019

"I went to Concordia to experience the small class sizes and personal interaction with my classmates and professors. As a result of my experiences at CTX, I am able to take the skills from the classroom and apply them in my role as a Digital Marketing Strategist for my clients. Concordia gave me all the opportunities of a larger university, with the personal interaction."
- Anthony Rodriguez, Class of 2017

Career Outcomes

  • Advertising Copywriter
  • College Admissions Counselor
  • Community Affairs Liaison
  • Community Manager
  • Customer Service Representative
  • Grant Writer
  • Hospitality Communications
  • Marketing Manager
  • Public Relations Manager
  • Social Media Manager


Why study Communication?

Creating strong oral and written messages, managing your image, researching, analyzing and solving problems, and learning how to deal with others are skills needed regardless of your profession.

What can I specialize in as a Communication major? 

We offer concentrations in Interpersonal Communications, Public Relations & Advertising and Visual Communication.

  Meet our Business & Communication Faculty