BA in Digital Marketing & Influence – Craft Compelling Stories. Lead with Integrity. Thrive Authentically.
Today's digital world demands leaders who influence not just effectively, but ethically and sustainably. At Concordia University Texas, the Digital Marketing & Influence degree is founded on the belief that true influence flows from inner wholeness. We prepare you to be a truthful, mission-driven storyteller who can navigate the complex digital landscape without sacrificing your well-being or integrity. Through interdisciplinary study spanning communication, psychology, business, and theology, you will learn to craft compelling content, build online communities with purpose, and lead with resilience.
Whether you dream of becoming a content creator, social media strategist, or digital media producer, this program will help you develop a deep understanding of how to shape digital identities and connect authentically with diverse audiences.
Content Creation & Storytelling
Digital Strategy & Branding
Ethics & Vocation in Digital Media
Launch your creative career at Concordia University Texas
Become a bold communicator in today’s digital media landscape.
Top Program Benefits
Media-Focused
Learn to write, produce, and share content across top social media platforms such as Instagram, YouTube, and TikTok using digital storytelling strategies.
Career-Ready
Complete a communications internship and graduate with a polished professional portfolio that reflects your digital media expertise.
Values-Driven
Explore digital identity, faith, and ethics while creating a values-driven communication strategy.
Why Choose the Digital Marketing & Influence Program?
Career Paths for Communication Graduates
Career opportunities with a BA in Digital Marketing & Influence program at Concordia University Texas include:
- Social Media Manager or Content Strategist
- Communications or Public Relations Specialist
- Digital Marketing Associate
- Brand and Messaging Strategist
- Multimedia Storyteller or Digital Media Producer
- Graduate student in media, communication, or digital strategy
The Digital Marketing & Influence program prepares students to become ethical leaders and redemptive storytellers in the ever-evolving digital space. We believe leadership begins with inner wholeness. From hands-on, real-world content creation and integrated coursework in communication and psychology, to dedicated practices for digital resilience and burnout prevention, this program develops versatile graduates ready to lead ethically and sustainably in digital media and communication careers.
Dr. Corinne Weisgerber
Find Your Voice. Shape the Conversation.
Turn your creativity into a rewarding communication and digital media career.